The Rotterdam Design Prize 2011 is organised by Stichting Designprijs Rotterdam, Museum Boijmans Van Beuningen and Premsela, Dutch Platform for Design and Fashion.
The international jury, consisting of Susan Szenasy, Sebastian Wrong and Lars Müller, has chosen vacant NL, where architecture meets ideas, by Rietveld Landscape as the winner of the 2011 Rotterdam Design Prize ( €15,000 euro award) They receive the price for the way Vacant NL makes the viewer think about a big problem facing the small country of the Netherlands.”
The Rotterdam Design Prize is one of the most important design prizes in The Netherlands. For the 2011 edition, the eleventh edition, five scouts selected each three different designers or projects. With this new approach the partners hoped to stimulate the discussion about the meaning of design. Previous winners include big names such as Studio Dumbar, Hella Jongerius and Thonik.
With 30% of the votes, the Vlaamsch Broodhuys is the decisive winner of the Premsela Public Prize. Scout Matthijs van Dijk nominated the bakery. As the audience favourite, the Vlaamsch Broodhuys will receive an award of €5,000.